Conscious consumption, technology, a new mindset
No physical or natural resources are required to create a digital garment. We believe that digital fashion holds the future, and that technology will help to rethink the industry and its' processes. Overproduction, overconsumption is the sad features of today. So much clothing is being produced every season, that at the end of it brands burn tonnes of wear to maintain demand and prices. So many garments are bought just for the sake of a couple of nights out, a few Instagram posts, and then buried in a wardrobe for ages. The fashion industry is one of the most toxic.
Good news is that digital clothes digital garments are constructed based on real templates and using professional 3D-applications for tailors. Hence virtual clothes can be produced in reality. And brands and designers can present their new works digitally, collect pre-orders, produce limited capsules.
And if you only need another post in social media, there is no need to buy a physical garment anymore. You can try on digital clothes, which can be far more juicy and fantastic than any real outfit.