KAI KAI - physical brand with a digital restart.
First digital drop is dedicated to the "Lilac" painting by the Russian artist Mikhail Vrubel. The artwork lives in a world in between myth and reality.
The lady from the painting - is she real? what she would be dressed in if she makes a step out from the lilac shadow.
Digital fashion for KAI KAI is an opportunity to be in a fantasy and express this special mood through the images - tender, moving, flying. Catch them like feelings.
First KAI KAI digital drop – light, airy garments with floating elements. The prints are taken from the physical paintings - the artworks of the brand's designer.